Elyas Peshtaz is a seasoned marketing and merchandising executive with expertise in leading multibillion-dollar retail businesses. He has a proven track record of driving revenue growth, reducing costs, and building cross-functional teams. He is highly skilled in conducting market analysis, ensuring strategic alignment with consumer trends, and developing infrastructures that drive success.

Peshtaz has an MBA in Marketing and Consumer Behavior from the Pacific Lutheran University School of Business, and has held key leadership roles in several top-tier companies, including YEEZY, Pressed Juicery, T-Mobile, REI, and Newegg.com, among others. He has led product management, digital merchandising, customer acquisition, and category management, with a focus on increasing product visibility, strengthening retail assortment, and achieving substantial market-share growth.

Currently, he serves as the CEO of Qualify Digital Labs, where he continues to apply his extensive expertise in driving success for his clients.