Jennifer Bickerton

Jennifer Bickerton is a seasoned professional with over 25 years of experience in the beauty, wellness, and lifestyle industries. She is the founder of JJBPR and has an impressive track record of working with renowned brands such as Guerlain, Givenchy, DevaCurl, and AHAVA.

Before establishing JJBPR in 2006, Jennifer served as the Director of Public Relations at Frédéric Fekkai, where she significantly contributed to elevating the brand's recognition in the luxury goods marketplace through strategic partnerships and media attention.

Jennifer's expertise extends to executing special projects, securing press coverage, and overseeing communications for various brands including ZIIP Beauty, Iconic London, and Gisou. She focuses on developing tailored communications strategies and building lasting relationships with the press, influencers, and clients.

With a background in marketing and communications from the University of Delaware, Jennifer combines her educational foundation with practical experience gained from roles at high-profile PR agencies like Ketchum and hands-on work as a consultant at MAC Cosmetics.

Jennifer's approach emphasizes quality over quantity in creating successful campaigns, resulting in feature stories, profiles, and trend pieces across diverse media platforms. Her ability to cultivate relationships and drive brand visibility has earned her clients placements in numerous media outlets and social media channels.

Jennifer Bickerton's passion for effective communication, strategic planning, and brand promotion underscores her success in the dynamic world of public relations.