Terence Cher is a highly experienced professional with a proven track record of growing revenue in various business sectors, from media to marketing and CPGs. Cher has specialized expertise in strategic planning, business development, marketing strategies, media planning, and buying, both traditional and digital, marketing analytics, and statistical modeling.

Cher is a certified E-Commerce Consultant with the Institute of Certified E-Commerce Consultants and a member of judging panels, including Effie China Awards and Marketing's PR Awards. Cher is also an elite mentor of the Chinese University of Hong Kong Full-Time MBA program.

Cher's education includes a diverse range of academic pursuits, from an EMBA in Business Administration from the Chinese University of Hong Kong to a Doctor of Philosophy in Business Administration and Management from The Hong Kong Polytechnic University.

Cher has worked in several high-profile positions throughout his career, such as the Director of Marketing and Business Development at Qinyuan Bakery, the Marketing Director at King's Flair Development, and the Head of Products and Marketing at Maxim's Caterers.

Cher's hard work and expertise have garnered him key positions in prestigious companies like JCDecaux, ZenithOptimedia, and Leo Burnett, where he served as the General Manager, Group General Manager of Marketing, and Media Planner, respectively.

Cher has an MSc in E-Commerce and Internet Computing from The University of Hong Kong and an MSc in Global Finance from HKUST-NYU Stern MS in Global Finance. He completed his BSc in Applied Mathematics from The University of Hong Kong.