David McDonald is a seasoned freelance creative professional with a rich background in the business, spanning over 20 years. His career journey commenced as a general Studio Artist and culminated in holding senior creative roles in two top Advertising Agencies in Belfast. Throughout his tenure in Advertising, David honed his expertise across diverse creative disciplines like print, digital media, brochures, press, posters, television, and radio. This broad exposure contributed to his profound understanding of customer relationship building strategies crucial for successful product launches. As the digital landscape evolved, David adapted by mastering web design, particularly excelling in Information Architecture and website planning and design. David's skill set boasts a multitude of strengths, from being a talented photographer and accomplished illustrator to possessing strong visualizing skills and effective communication abilities, both verbally and visually. He is well-versed in a wide array of contemporary creative digital applications and technologies.