Pritha Upmanyu

Pritha Upmanyu is a professional with expertise in end-to-end management of performance & branding campaigns on Google Adwords & Analytics.

She excels in managing, executing, and analyzing paid media campaigns to drive cost-effective, high-quality results within budgets and KPIs.

Pritha actively interacts with clients, engaging with them daily through calls and meetings, optimizing campaigns for sales, app installs, engagement, conversions, lead generation, and awareness.

She collaborates with stakeholders to develop digital acquisition strategies, drive business growth, and oversee post-campaign analysis.

Her skills include generating analytical insights for response improvement, CPA efficiencies, and revenue enhancement, along with forecasting revenues and managing activities to meet or exceed acquisition targets.

Pritha has also ventured into programmatic advertising and pDOOH, handling accounts such as Gaana.com, Patrika, and Cardekho.

With a background in managing accounts like Chumbak, Nira Finance, and Fisdom, she has overseen over 20 US & Canada paid accounts with a considerable yearly spend on DoubleClick.

Her educational background includes an MBA in E-Commerce/Electronic Commerce and a B.Tech. degree.

Throughout her career, Pritha has held roles at esteemed organizations like Lemma Technologies, The Search Agency, Odigma, and Digicliff Solutions Private Limited, showcasing her expertise in digital marketing, SEO, and online marketing.