Sura Zaatari is a highly adaptable brand strategist and storyteller who has acquired extensive experience working on a global scale with teams in different countries. Her curiosity and empathy help her uncover people's behavior and cultural understanding that drive brand strategy, innovation, and activation for clients' businesses. With English and Arabic as her native languages, Sura's expertise and skills are highly sought after by companies seeking to expand their businesses and make an impact on a broader, global scale.

Following her BA in Sociology at the American University of Beirut, Sura has held different positions, including Global Planning Director, Senior Strategic Planner, and Head of Social Infrastructure Research Committee at various advertising agencies such as Ogilvy & Mather and Batten & Co. She has also worked as a Strategy Consultant at Freelance, where she leveraged her skills to offer unique solutions to her clients' businesses.