Craig Smith is an experienced and accomplished digital and brand practitioner with over 25 years of international experience and a proven track record of success. He excels in e-commerce, global brand development, digital marketplaces, retail, wholesale, international third-party and licensing partner experiences, and campaign execution. Craig is a strategic visionary who can translate ideas into capabilities, align teams and stakeholders around clear goals, and implement the right processes to ensure that an organization gets the best from its technology. He is a passionate, persuasive, and ideas-driven leader who can drive change and achieve goals by collaborating with multi-disciplinary teams, including digital, e-commerce, creative, brand marketing, PR, and social. Craig has a non-political and straightforward personality with strong interpersonal skills that he uses to demonstrate strong leadership, networking, and team development and coaching, which results in outcome-focused teams that attain their set goals. With his education and experience, Craig is comfortable discussing brand and creative strategy, market trends, platform dynamics, prospects for international growth, digital transformation, technology, omni-channel, and e-commerce perspectives.