Robert McKinnon is a seasoned marketing executive with over 20 years of experience in the financial services industry. He has worked for top firms such as SiriusDecisions, Citi, and Credit Suisse, showcasing his expertise in marketing measurement and analytics, transformation, and developing high-performing teams. McKinnon, who studied at Thunderbird School of Global Management and the University of Richmond, possesses a broad range of marketing skills from community-building to marketing communications.

As the Principal Analyst in Marketing Executive Strategy at Forrester, McKinnon has helped develop marketing strategies to enhance customer relations and engagement. He has also worked as Managing Director in Marketing Strategy and Business Development at Asas Capital and Managing Director in Marketing Strategy, Research & Insights at Al Mal Capital. McKinnon's wealth of experience in financial services makes him an impeccable resource, able to adeptly enhance marketing investment, lead demand generation and spur growth for businesses.