John Murphy is a highly accomplished cultural analyst and semiotician, known for his expertise in ethnography, packaging, brand strategy, and communications. With a BA (Hons) in Cultural Anthropology, a Master's degree in Cultural Anthropology from the University of Sussex, and a Diploma in Photography from Blake College, John's extensive educational background enables him to bring a unique perspective to his work.

He is the founder of Cultural Analytics Ltd, where he holds the position of Founder and Strategic Insight Director. He was formerly the Chief Executive Officer at TRUCKK, CEO at TRUCKK, Head of Cultural Insight & Semiotics at Big Green Door, and Head of Cultural Insights at Simpson Carpenter Ltd. Additionally, he has worked as a Semiotic Partner at Truth, Freelance Semiotician/Planner at Space Doctors, Semiotician at Sign Salad, Product Designer at Treepee, Ethnographic Researcher at Pubs 'N' Bars Plc, and a Production Assistant at Durrants Ltd.

He has been recognized for his outstanding work as a winner of "Best of Business Intelligence" in 2012 and as a finalist for "Best Healthcare Research/MRS Awards" in 2012 for his contributions in semiotic and discourse analysis. His expertise and accomplishments make him a valuable asset to any team facing challenges in cultural analysis, semiotic analysis, or discourse analysis.