Charlotte Lock

Charlotte Lock is a seasoned Content, Marketing & Audiences Director with an impressive career spanning over two decades. Lock's areas of expertise include Brand, Marketing & Digital Strategy, Customer Relationship Management (CRM), Social Media Marketing, and Data & Insight Strategy. She has received formal education from Greenhead College and the University of Cambridge, where she studied Social & Political Science, Political Science and Government.

Lock has held significant roles in prestigious organizations such as The Co-operative Group as Director of Membership, Data & Insight, and the BBC where she served as Director, Youth Strategy, BBC Sport and Launch Director, BBC Sounds. In her various capacities at the BBC, Lock also functioned as Director of Marketing & Audiences, Media & North, Head of Media & Audience Engagement, and Director of Marketing and Audiences: Content, Radio and Education. Additionally, Lock has held roles in several advertising and communications agencies such as BJL, McCann Worldgroup, and Evans Hunt Scott, where she honed her exceptional project managerial and client-facing skills. Before her move to The Co-operative Group, Lock served as Loyalty Programme Manager at Asda.

Charlotte Lock's vast experience in digital strategy, marketing, and brand management, coupled with her expertise in customer relationship management and data insights, makes her an outstanding candidate for roles in executive leadership and marketing strategy. Her operational experience in the media and advertising landscape means she is well equipped to drive brand awareness, engagement, and growth in several sectors.