Sam Hofstetter is a seasoned Head of Brand with a wealth of experience in the entertainment industry. He holds a degree in Communication and Media Studies from Colgate University, as well as a degree in Creative Writing from New York University. With a passion for digital strategy, journalism, and media relations, Sam has developed a proven record of leading high-profile projects and cross-functional teams with varied stakeholders and complex requirements.

Before achieving his current role as Head of Brand and VP Marketing at Ticketmaster, Sam has held multiple senior roles across top-tier organizations, including Edelman and MTV Networks. With his dynamic digital production skills and brand strategy expertise, Sam has also served as a former Senior Vice President, Planning and Strategy at Edelman, former Director of Social Media at MTV Networks, former Producer of MTV Digital at MTV Networks, and former Writer at New York Post, to name a few positions.

Sam's background in digital strategy, creative strategy, and television has helped him build a reputation as someone who knows how to create new, integrated digital products, and cross-platform experiences. As a result, he is an expert in leading teams through complex projects with varied stakeholders, leaving a trail of satisfied clients and compelling campaigns in his wake.