Catherine Lafont is an accomplished market research vice president with a wealth of experience in multinational organizations. She has a proven track record of leading global brand and communication research programs, with specific expertise in consulting attitudes, brand and comms research, merging multisource data, and deep knowledge of FMCG.

Her experience spans over 10 years in advertising agencies as a client service for international accounts such as Estée Lauder and Mars, followed by over 15 years in market research, holding senior management positions in various market research agencies such as IRI, TNS, and Ipsos. Catherine has had a significant impact on Ipsos's growth, where she held several leadership roles, including Global Client Lead and BU Head of Ipsos Connect Switzerland.

Catherine Lafont studied Management, Marketing at Université Paris Dauphine - PSL and attended the Strategies for Leadership program at the prestigious IMD Business School.