Boston University - School of Management

Head of Growth at Sanctuary Ventures Inc.

Los Angeles, California, United States

Sanctuary Ventures Inc.

Head of Growth

Mangomint

Head Of Marketing

Team Lead for State Legislature Candidate Project:
-  Lorenzo Sanchez, for HD 67, Texas
-  Chokwe Pitchford

Tech for Campaigns

Team Lead, Volunteer

- Launched new word game after one year of international soft launch testing (owned execution of digital user acquisition, assisted in brand marketing, OOH, and celeb partnerships)
- Best launch ever for a mobile word game scaling to 2.5M DAU in two months
- Created new word game email program from scratch that led to incremental retention gains

Scopely

Director of User Acquisition

Sr. UA Manager

- Responsible for all app user acquisition performance digital marketing and brand tests
- Lead team of three motivated senior marketing associates
- Implemented data source of truth and reporting structure
- Worked cross-functionally to build bottoms up marketing goals

Ibotta, Inc.

Senior Marketing Manager, User Acquisition

- Responsible for digital marketing strategy, implementation & analysis
- Acquire ROI positive net new leads with a last touch attribution model
- Started mobile app UA program & grew from $250K in 2016 to a predicted $11M in spend in 2018
- Forecast & manage $25M in yearly spend
- Lead team of three to achieve professional and personal career goals

HomeAdvisor

Senior Manager Digital Marketing, App & Display

Digital Marketing Manager

- Responsible for all Acquisition and Retention digital display marketing from implementation, execution and optimization
-  Plan and implement 2H 2016 display testing plan in order to diversify our digital marketing strategy and acquire net new customers while maintain ROI positive channel on last touch
-  Year over year growth of display at HomeAdvisor +100% in volume

Display Media Manager

- Transitioned all US-centric display campaigns in-house
-  Evaluated current display landscape as it differs from European market in price and response metrics
-  Forecasted and strategized for 2016 display, affiliate, and retargeting based on historical performance and opportunities in US
-  Planned of 2016 CRM US strategy based on historical data, seasonality and US market expectations
-  Integral member of re-branding team to work on Americanizing brand in acquisition copy and creative

Babbel

Digital Marketing Manager, USA

Gemvara

Marketing Consultant

- Drove acquisition via display, affiliate, email, radio and social media at effective CPA targets
- Steer cross-functional work flows with Creative, Engineering, and Merchandising teams
- Promoted to manage one direct report to help Marketing team who was engaged and motivated

Senior Marketing Analyst

- Business lead for Gemma Gray that included marketing strategy, planning and forecasting
- Ran Gemma Gray team of 10 to push towards specific goals and long-term plans
- Ran implementation of triggered email program with Bluecore and optimization
- Responsible for all marketing email content creation, QA and sends
- Assist in display research and implementation for campaigns such as Pandora and Yahoo

Retention Marketing Analyst

- Weekly reporting on status of the on-site merchandising mix in order to track success of new product and find opportunities for growth
- Performed ad hoc analyses for specific business needs
- Assist in A/B test design and implementation to optimize searching and browsing behavior
- Supported the analytics and merchandising teams
- Merchandise search pages while managing product tagging and product page order using data-driven decision making
- Select product for social media and work with community and creative teams to meet deadlines
- Manage partnerships – develop and create a mutually beneficial relationships
- Assist in QA and run the publishing for all new product and promotion on site
- Give feedback on creative marketing publications and assist in selecting product for holiday campaign(s)

Merchandising Analyst

- Strategized, implemented, and maintained new affiliate program
- Researched and implement partnerships that generates new leads and builds brand awareness
- Audited, maintained, and updated Search marketing accounts on Google and Bing
- Worked on display campaigns with beta products such as Yahoo Stream Ads and Bing Product Listing Ads
- Competitived marketing analysis presented to CEO
- Achieved revenue, channel, and personal goals

Marketing Associate - Acquisition

- Worked with affiliates and creating the monthly affiliate newsletter
- Tracked weekly costs for the marketing department
- Created new partnerships and relationships with various companies
- Wrote the daily blog update and helped with social campaigns
- Aided in organizing our involvement in New York Fashion Week and Boston Fashion Week
- Planned for holiday using competitive analysis and email tracking

Cassandra Chernin