Whit Howlit is an innovative entrepreneur and start-up enthusiast with over 20 years of experience in consumer electronics, specifically mobile devices and artificial intelligence "smart app-cessories." His expertise lies in e-commerce and channel marketing, market penetration, ROI optimization, and growth hacking marketing strategies. His experience includes working with global sales, channel, and distribution, consumer-based artificial intelligence connected products, and new product launches.

Before becoming Head of Global Sales at MAXPRO Fitness, Howlit was the founder and CEO of NiteFlight Labs and Global Head of Revenue and Operations at MOOV INC. He has also held positions as Director of Global Sales & Operations at FitBark, Sales & Channel Manager: The Americas at Withings, Global Sales, and Channel Manager at Zeo, Inc., Operations Manager at Pottery Barn, Sr Area Sales Representative at T-Mobile, Store Manager at Sprint Nextel, and Sales Manager at AT&T Mobility.

Howlit studied at the University of South Alabama and the University of Auburn @ Montgomery. He is a brand ambassador and an Amazon expert, with skills in customer experience management, manufacturing optimization, digital marketing, SEO, lead generation, forecasting, brand image creation, public & media relations, and strategic distribution analysis & planning.