Iris Minke-van Osch

Iris Minke-van Osch is a seasoned marketing and communications manager with experience working with senior management in companies like Shell, AEGON, and ING investment management.

She excels in initiating complex projects from the ground up and is skilled at advising management on change communications, employee engagement, and the use of data-driven strategies for selecting communication channels.

With a background in visual identity, branding, public relations, sales, project management, coaching, and social media campaigns, she brings a diverse skill set to her roles.

Having contributed to organizations like Shell, AEGON, ING investment management, Robeco, TNT, ING vastgoed, EY, and Hotelschool The Hague, Iris has a wealth of experience in both external and internal marketing and communications, as well as strategy development, planning, and execution.

She is known for her ability to bring structure, motivate colleagues, and craft marketing and communications strategies tailored to data insights.

Iris emphasizes diversity campaigns, change management, corporate communications, and employee engagement in her professional endeavors.