Santa Clara University

Assistant Marketing Manager at SEPHORA

San Francisco Bay Area

As a brand strategist and marketer, I enable 30+ brands to achieve their key sales and client growth objectives through insight-driven consultation across: branding, content, product development, marketing, and paid media. Through developing a suite of omni-channel marketing programs, I grow the business at an individual brand and total retailer sales volume perspective by driving: new client acquisition, re-activation, and lifecycle retention for Sephora's brands in the fragrance category.

SEPHORA

Assistant Manager, Brand Marketing

Stewardship, incubation, and strategy for 30+ fragrance brands through insight-driven consultation ranging in topics from: brand positioning, product development, content strategy, sampling best practices, and paid media investment.  • Develop go-to-market plans for new brands and product launches• Guide 30+ brands on product design, formulation, packaging, and messaging• Develop brand content into best-in-class Social, Email, Influencer, and Product Page content• Plan and oversee the execution of Sephora-led paid media campaigns across Paid Social, Programmatic Display, Video, Custom Content, and Direct Mail channels to drive brand sales. • Orchestrate product sampling and promotional program levers to drive product trial, consideration, and new client acquisition.

Manager, Brand Marketing

Management through the planning, facilitation, strategy, and execution of e-commerce marketing initiatives. To maximize performance, I partner with agency experts to optimize between upper and lower funnel marketing tactics to drive awareness, consideration, and ultimately client conversion.• Develop creative briefs for brands across all categories (Color, Skincare, Fragrance, and Hair)• Formulate insight-driven and cross-channel media plans• Refine creative brand content and copy to deliver on campaign performance objectives• Utilize targeting insights and capabilities to inform audience strategy development• Manage agency partners in the campaign planning and execution process (timelines, optimizations)Channels: Paid Social (Facebook, Instagram, Snapchat, Pinterest, TikTok), Programmatic Display, Video, Influencers, Affiliate, and Custom Content

Assistant Manager, Brand & Performance Media

Craftsman of concise and strategic advertising programs that leverage the trusted voice of The New York Times to paint the most compelling and culturally relevant brand stories.Platforms: Display, Video, Audio, Print, Live Event, Custom ContentCategories: Studio Entertainment, Retail, CPG, Financial Services, Enterprise Tech

The New York Times

Media Planner, Integrated Advertising

A versatile advertising coordinator in the media industry proficient in sales operations, graphic design, campaign strategy, client prospecting, and media planning for TV Network, Studio Entertainment, Technology, and Finance clients. Doubling as an executive assistant and assistant media planner, I am responsible for: • Constructing digital and print campaign media plans with $50k to $500k budgets• Designing visuals and graphic collateral for effective sales pitches• Providing compelling audience and site performance insights through sales operations• Prospecting new business through a slate of digital tools• Leading through office management and team culture initiativesClients: FX Networks, Universal Pictures, CBS, Fox Searchlight Pictures, NBC, Focus Features, Roadside Attractions, Annapurna Pictures, Fox Sports and more

Sales Planning Coordinator

- Produced articles, industry reports, and case studies to support marketing campaigns• Designed visual collateral to drive branding and sales, including new company letterhead• Updated public facing publications of the company including the Wikipedia page• Scheduled meetings and events between employees across functions

WePay

Content Marketing Consultant

- Foster a social, connected, and comfortable living environment• Offer peer support, answer questions, and mediate conflicts• Plan fun, engaging, and educational programs for residents • Design program flyers and display boards for special events• Support the Justice Starts Here Committee to address campus-wide equality and diversity issues• Assess the community experience and program performance to identify areas of improvement

Neighborhood Representative

- Supported SM4NP and SDGNexus through social media posts• Created digital visuals, coordinated team meetings, and wrote blog posts• Generated 100+ leads through recording engagement on Social Media• Scheduled 500+ social media posts on Twitter through HootSuite • Conducted research on gender equality issues and opportunities

Social Media for Nonprofits

Digital Media Consultant

- Led quality control meetings to evaluate the updated Forum and its workshop content• Scheduled 1000+ social media posts on platforms such as Linkedin, Twitter, Facebook, and G+ • Generated 150+ leads through recording engagement on social media channels• Collaborated with the graphic design intern to create original visuals for social media posts• Conducted sales and marketing research for future articles on the Forum• Collected relevant statistics and content through articles on G+ and Linkedin groups• Helped plan focus groups for local marketers to network and break down silos

Marketing Operations Partners

Marketing Communications Intern

- Solicit from 100+ professional artists and 150+ students to submit artwork• Promote creativity, expression, and inclusion on campus through bi-annual publications• Evaluate art submissions by identifying strengths, weaknesses, and opportunities for growth• Lead 5+ art workshops and practicums for students• Plan various events which include poetry readings, author lectures, and publication parties

The Santa Clara Review

Art Editor

- Assisted a fine arts professor in an outdoor nature drawing course• Conducted course-related research on artists and potential projects• Coordinated 3+ field trips to further enhance student learning

Stephen Hua