Susan Purcell is a seasoned professional with a wealth of experience in strategic planning, research, and marketing. She obtained her education from Heriot-Watt University and has since worked in various leadership roles in the industry, including Head of Innovation at Interbrew, Senior Strategic Planner at The Coca-Cola Company, and Research Director at Ipsos. Susan has also served as a Brand Director at Interbrew and as Brand Controller at Whitbread Beer Co.

At Ipsos- InnoQuest, where she is currently Senior Director, Susan applies her deep knowledge of consumer research, brand strategy, and innovation to help businesses create and launch successful products. Prior to joining Ipsos, she held consultancy roles at Graduate Promotions, Muse, SPL, among others.

Susan's breadth of experience has equipped her with a unique skill set that encompasses brand development and management, marketing analysis, and strategic planning. She is a passionate and results-driven manager committed to delivering value to her clients.