New York University

Freelance Content + Creative Director at Self-Employed

Los Angeles, California, United States

Self-Employed

Freelance Content Director

sweetgreen

Director of Content

Worldwide Content Director for IBM Industry Marketing

Worldwide Content Director

Direct branded content strategy and concept development across Bon Appétit and Epicurious across all brand platforms.

Bon Appetit

Director Brand Marketing, Branded Content Strategist

Associate Director, Branded Content & Integrated Marketing

The Food Innovation Group

Senior Manager, Integrated Marketing

Rodale

Integrated Marketing Manager, Men's Health

Tribeca Film Festival

Creative Producer, Content & Marketing

MOpro is a bundled suite of scalable digital marketing tools for small business.  With every bundle purchased a small business owner receives a HD documentary style video feature about their business plus professional photography.  Additionally the package includes an HTML 5 Website, mobile compatibility, an ecommerce platform, one on one customer service and a blog platform.

Alex's responsibilities included developing the video and photography departments from infancy as well as running all operations and managing all onboarded client accounts to date.  This required the development and execution of all policies and procedures related to project fulfillment and client interaction.

To execute production of all MOpro video and photography Alex hand built a global network of video professionals to serve as independent contractors on all video productions.  This network consists of nearly 4,500 talented individuals ready on a moments notice to capture myriad content styles.  Each filmmaker has been recruited, vetted, and tested to meet a specific criteria and a specific filmmaking style.  Alex developed all of these procedures as well.  In addition Alex directly managed a FT editing staff of four (4) dealing with daily activities, scheduling and meeting of deadlines.

MOpro

Production Manager

Early New York branch member of 150 person Interactive Agency start up formerly known as InTheMO Interactive, now called Mohawk Digital. Produced a broad array of digital projects including documentary video, branded content, web series, animation, microsites, interactive kiosks, amongst others.

Took on the responsibilities of Copywriter to assist Sales and Media Directors in client proposals.  Additionally assisted Sales Director heavily in ideation, creative development and deck formation and presentation.  Learned Adobe CS to better facilitate deck design.  Pitched a variety of projects including Tourism Videos, Feature Film marketing packages, web series, and interactive digital experiences.

Clients included: San Francisco Travel, VEVO, Stoli Elit, Fiat, QVC, Samsung, Chobani, Hyatt Hotels, Heineken and many more.  Additionally we collaborated with a number of major ad agencies including Gotham, JWT, McGarry Bowen, BBDO, Saatchi and Saatchi, et al.

InTheMO Interactive (Mohawk Digital)

Content Producer

<a href="http://InTheMO.com">InTheMO.com</a> is a video based local search recommendations engine that allows you to get personalized recommendations anywhere in the world.  Our video department made it possible for you go behind the scenes of the best kitchens around the world.  We produced over 4,500 videos in 60 cities and 16 countries.  Alex was directly responsible for well over 500 small business video productions.

These shoots took me into the inner sanctums of some of New York's most sought after restaurants including Le Bernardin and Red Rooster Harlem as well some of its most beloved neighborhood spots.  In addition to my responsibilities as producer I also co-chaired our syndication and PR department for which we created an extensive network of bloggers and media personalities to help spread the word about our favorite spots.

To this end I was directly responsible for nearly 1.3 million video views and over 70% of all video views on the website as a whole.

InTheMO.com

Producer

The Bradford Management Group, Inc.

Administrative Associate

Alex Hopson