Bernhard Wirtz is an accomplished and dynamic General Manager, known for his strategic vision, innovative ideas, and global Go-to-Market strategies. With extensive experience in the internet startup, corporate, and consultancy sectors, Bernhard has a proven track record of building and leading interdisciplinary teams and ecosystems to implement new business models in the digital age.

Bernhard holds a Diplom-Kaufmann in Product Marketing, Branding & Communication, Finance, Behavioral Economics, and Consumer Psychology from the University of Cologne. He is the Founder & CEO of Make Ideas Real - From Vision to Value, previously serving as Chief New Business Officer at Publicom AG and General Manager Germany at Alaya. Most recently, Bernhard was the Director of New Business, Innovation, and Smart Devices at SWAROVSKI, where he brought his extensive knowledge and experience to the development of new digital products and services.

With a broad and multi-faceted career, Bernhard Wirtz is an established figure in the business world, with a wealth of knowledge and expertise to share.