Charles Hayes, a Partner at IDEO, is a seasoned executive and a vital member of IDEO's global leadership team. Based in Shanghai, he has spent over a decade in Asia driving growth through innovation for clients, providing strategic advisory to executive teams, and building new ventures. In addition to his role at IDEO, Charles is also a founding member of Lead a Creative China executive education program and has been appointed as a World Industrial Innovative Technology Cooperation National Advisor of the United Nations Industrial Development Organization. Charles is recognized as an exceptional institutional intrapreneur and has been selected as a First Movers Fellow by The Aspen Institute. His expertise in design thinking, management consulting, and narrative environments, combined with his international experience, has established him as one of the 100 Most Creative People in Business, according to Fast Company China. In his free time, Charles is an avid motorcycle enthusiast and has successfully completed on-and-off-road adventure riding tours throughout North America, Northern Africa, Southeast Asia, Europe, and Australia.