Erica Merrill is an experienced video marketing and social media professional with a proven track record of generating leads and appointments for her clients. She founded Perfect Legal Video, a company that produces business videos with the purpose of lead generation and automated follow-up. Erica and her team optimize videos on YouTube and find ways to use the same videos to generate leads and automate follow-up in different ways. Erica's credibility-building approach allows the audience to know, like, and trust her clients even before an appointment.

Before starting Perfect Legal Video, Erica held various executive positions in the technology industry. She was a Senior Solutions Consultant at Windstream Hosted Solutions, Senior Account Executive at PAETEC, and Senior Account Executive at ColoSpace, Inc. Erica has also worked as a Director at BNI MA and Owner at T.A.G.

Erica is an accomplished writer and has authored several online courses and books on social selling, marketing, and generating leads. She was the founder of the Daily Lead Campaign, a company that helped clients find leads and appointments every single day through its social media email campaigns.

Erica has studied BA, RT at Northeastern University and has a High School Diploma from Lewiston High School.