Rachael Zahn, also known as RZ, is an accomplished digital communicator, marketer, and sales optimizer with over 18 years of experience. With her intrapreneurial vision and drive, Rachael has helped companies ranging from Fortune 500 to startups achieve significant increases in revenue, sales, leads, traffic, visibility, awareness, and engagement through digital communications and marketing. She specializes in online marketing, advertising, search engine marketing, search engine optimization, social media marketing, direct response, strategic partnerships, business development, corporate communications, marketing communications, and investor relations, among other things.

She studied Marketing and Marketing Information Systems at James Madison University as well as Corporate Communications and Graphic Design at the School of Media Arts & Design at the same university. Rachael is currently the VP of Marketing & Sales Optimization at Investis Digital, where she was previously the Head of Marketing, US. Before that, she was the Senior Vice President of Client Services at ZOG Digital, an Account Manager and National Account Executive at Terralever, and a Senior Producer and Business Strategist at Sarkissian Mason.

In addition to her impressive professional background, Rachael Zahn is known for being a straight-shooter who loves a good story, an eternal realist/optimist, and grateful for every moment. Her specialties include digital communications, digital corporate communications, online marketing strategy and planning, customer acquisition strategy and tactics, customer retention strategy and tactics, lead generation strategy and tactics, eCommerce and business solutions, direct response marketing, conversion optimization, performance marketing, search marketing, social media marketing, paid media marketing, web design and development, analytics, KPI and ROI tracking, and marketing copywriting.