Florence Coquereau

Florence Coquereau is a seasoned marketing professional with expertise in 360 Marketing approach, having worked for renowned international groups like LVMH and SMB as Marketing Director.

With over 10 years of experience in International Department, Florence has held pivotal roles such as Export Marketing Director, Travel Retail Marketing Manager, and Area Manager, demonstrating a blend of strategic and operational acumen.

During her tenure of 6 years in Central Marketing, Florence established a comprehensive Marketing and Communication Department, overseeing a team of 10 individuals focused on trade marketing, influence, training, merchandising, and architecture.

Her skills span across 360 Marketing approach, digital strategy, customer-centricity, negotiation, and omnichannel retailing, making her adept at handling diverse marketing challenges.

Florence is known for her agility, creativity, teamwork ethos, and exceptional communication skills, enabling her to lead and execute 360° marketing plans, navigate omnichannel and retail complexities, enhance customer experiences, and drive digital communications effectively.

Apart from her corporate roles, Florence has a strong educational background with a Master's degree in Management from ESCP Business School, specializing in Marketing.

In addition to her corporate roles, Florence has contributed as a consultant for digital marketing strategy at a sustainable jewelry brand and held key positions like Head of operational marketing and communication at BY TERRY, Retail Marketing Director - Europe at LVMH FRAGRANCE BRANDS, Travel Retail Marketing Manager at Parfums Christian Dior, Travel Retail Marketing Manager at Shiseido, and Area Manager at Parfums Givenchy.