Brian Waters is an accomplished marketing leader with a diverse background in industries ranging from hospitality to entertainment. With an MBA from Duke University's Fuqua School of Business and a BS in Marketing from Florida State University, Waters has cultivated expertise in account segmentation, agency management, brand management, budget planning, campaign management, customer experience, demand generation, go-to-market strategy, marketing effectiveness, marketing operations, marketing organizational design, new product development, partner marketing, persona development, product marketing, sales enablement, and more.

Waters has held various leadership positions throughout his career, including as Vice President of Marketing at Peterson Companies and Senior Director of B2B Marketing at Hilton Worldwide. He has also worked for The Walt Disney Company in various marketing roles, including as Associate Brand Manager for both Magic Kingdom and Hong Kong Disneyland.

Currently an Engagement Manager at SBI - Sales Benchmark Index, Waters helps senior executives achieve revenue growth by charting a clear course to success. With his extensive experience in marketing and sales effectiveness, Waters offers invaluable insights to his clients to unlock revenue growth.