ICD Business School, Paris - Toulouse - Dublin - Shanghai

Business School ESA3 Paris

Novancia Business School Paris

Sup de Pub - Groupe INSEEC

Le Rebours

International Marketer  -  Online Marketing Strategy  -  eCommerce Professional  -  Speaker

Fort Collins, Colorado, United States

I am responsible for strategizing, managing, developing and executing multiple digital marketing campaigns across a variety of clients including campaign expectations, setup, detailed analytic and strategic reporting. These include SEO, PPC, Email, Google and Social Media Ads. I also conduct Social Media consultations and strategies.Using white-hat techniques, market and industry research, performance data and my knowledge in Web Design, I identify areas of improvement and implement proactive solutions.I am also responsible for conceptualization and implementation of all the marketing creatives that meet marketing strategies from concept to completion.

iPoint Tech

Digital Marketing Account Manager & Designer

I develop, implement branding, marketing and communication plans and other marketing projects for the Center.

Miller Center

Marketing Director

I plan and manage overall online and traditional marketing activities. Work with partners to develop joint marketing plans based on market trends. I develop partner presentations and provide strategic guidance to partners. Identify and qualify potential partners for lead generation.

Unity Grass Company Inc.

Managing Partner / Coordinator Marketing

I am responsible for setting up, implementing, and managing the overall company's digital marketing strategy for the launch of a new biodegradable bed for a changed Earth. High-quality organic beds and bedding for sleeping exceptionally well in the time of climate breakdown. Horizontal Bed is built for a lifetime of healthy sleep.

Horizontal Sleep

Digital Marketing Executive

As a Marketing Director at Hull House Recovery Residences, a 501(c)(3) not-for-profit, charity organization, I oversee many aspects of the organization from planning, developing, creating, implementing and evaluating programs to fundraising to marketing and communications.

Hull House Recovery Residences

I provide support and insight in the building of digital strategic marketing plans and helped determine position in the market.With techniques and tools, I measure and report the effectiveness of marketing, advertising, and communications programs. I create plans and execute marketing initiatives for the business growth of the organization's products and services.My services included but are not limited to Social Media advertising and marketing, web design and development, SEO and content marketing, email marketing, ...

Freelance

International Digital Marketing Consultant

I reviewed the French-translation packaging and adjustments, packaging dimensions, design and verbiage against Canadian packaging and labeling requirements.

Creative Circle

Freelance Production & Packaging Designer

I designed and coded a series of HTML & CSS email campaigns using Marketing Automation Systems like Pardot and Marketo.

Freelance Graphic & Web/Email Designer

I was responsible for managing the process of sourcing, buying, negotiating, and implementing third party (3P) products and marketing data for the ecommerce stores at F+W. Third party curated products are produced by external vendors which are either ordered into inventory or sold via drop ship to sell on our ecommerce stores. Our ecommerce stores offer niche products across several vertical enthusiast markets.F+W have over 5k SKU’s of consumer products that we have set up to warehouse, of which 1300+ are still currently available in the stores.  I also managed over 800+ vendors (domestic and international) who sell 10k+ SKUS in our stores. This included purchasing, reporting, and clearing out old/stale inventory.Our 3rd Party program partners with industry leaders across our various marketplaces. Pantone, Kinsey Archery, Spyderco, Ashland Bay, and Blackhawk are all examples. We also partner with the largest publisher houses in the world, Penguin Random House, Hachette, and Ingram Group and International vendors from Canada, Europe, Asia...I have participated in the transition of many popular drop ship products over to purchase products in order to achieve higher margins, and add the capability to bundle them with other products.  I have tracked all 3P products via Sharepoint tickets to analyze data. Using this system allows us to review average new SKU set up times and focus on areas where we can improve our speed of service.I acquired knowledge and experience in editorial and online marketing campaigns for kits/bundles – around 100 kits monthly (including inventory set-up, email management and marketing automation) using targeted content for our product pages.

F+W, a content + eCommerce Company

3rd Party Buyer/Merchandiser & Marketing Specialist

As a Web Marketing Strategy Manager / Coordinator at Network American, software solutions provider, I was driving sales through strategy development and online marketing. I optimized marketing on the company websites and developed marketing and business development strategy on the web, and focused on consumer needs while interpreting web and social media analysis to identify areas of opportunity. I utilized both creative and analytical abilities to create a big picture vision and make that vision a reality.Using SEO optimization, HTML, JavaScript, AJAX, JQuery, Google Analytics and Ad Words, Adobe Design Premium products and email newsletter and marketing, I was able to present web site optimization statistics and executive reports to management with recommendations to improve SEO and lead generation. I understand of how to enhance the customer’s user experience.

Network America

Web Marketing Strategy Manager / Coordinator

Raja Group is the leading European distributor of packaging with over 12K + products to meet all the business needs for protection, sealing, shipping and wrapping and cover 17 European countries via 20 subsidiaries.As an eProcurement Administrator, I helped develop and optimize both online sales and corporate accounts via eProcurement projects through the implementation of Intershop “Enfinity 6”. I worked on opening online stores and creating Marketing campaigns for multinational Companies like Otis, Nestle, Saint Gobain,.. via an ERP migration.

RAJA

eProcurement Administrator / Ambassador

- Managed products through complete life cycle•	Established product management documentation•	Developed and evaluated marketing strategy•	Participated in the opening of online stores•	Managed and maintained order management•	Copywriting

Modelabs

Web Product Manager

- Helped in development of sales to Corporate & B2B customers through eCommerce solutions (e-procurement portals and marketplaces)•	Produced web site information•	Created promotions (banners, flash buttons…)•	Created e-mailing•	Managed web statistics•	Opened and managed private customer websites •	Maintained statement of the online invoices

Inmac wstore

eCommerce Assistant

- Answer questions about merchandise for the customer’s level of expertise• Escort customers to appropriate merchandise, no matter what department• Describe features and benefits of merchandise• Explain the steps needed to complete projects and the products needed• Assist customers with special orders and installed sales• Acquire beginner product knowledge in adjacent departments• Acquire knowledge about in Bath products and bath remodeling

Leroy Merlin

Sales/Customer Service (Part-Time)

- Developed and implemented public relations programs•	Promoted products and services through public relations initiatives•	Researched, wrote and placed media releases•	Participated in planning and implementing client events•	Sourced and invited journalists on Events

Eliotrope

Public Relations Assistant (Internship)

- Coordinated, designed marketing and promotional activities using a broad set of channels: direct mail e-mail, web, advertising•	Created of 2004 product catalog•	Communication with suppliers•	Operated of customers loyalty gift programs

Laurine Peel, M.S.