University of Delaware

Moore College of Art and Design

Associate Director of Marketing and Communications at The Nature Conservancy

Middletown, Delaware, United States

Content creation and brand promotion for Asia Pacific region to support fundraising in key markets: US, HK, and Australia.

The Nature Conservancy

Head of global marketing, initiated B2B and B2C campaigns to grow 12 major entertainment brands across 50 countries. •	Established marketing department to support business change from B2B to B2C focus.•	Responsible for marketing budget and managed a global team of 5.•	Managed agency, creative process, media planning and dissemination of ~20 television commercials each year. •	Oversaw the planning and implementation of 15 international tradeshows each year.•	Developed strategic marketing plans for partners to implement locally with support from marketing toolbox: POS materials, media, ads and brand positioning. •	Supported and helped develop a robust licensing business through effective marketing materials and B2B awareness.

Dracco Company Inc.

Head of Marketing

Responsible for all brands' messaging for print, advertising, web, and social while acting as key point of contact between Hong Kong, North America, and Europe.• Mange 5 team members and work collaboratively with Brand Managers, sales, web, R&D, and production to formulate and actualize marketing plans.• Maintain global brand consistency and quality control for 8 brands including generation of style guides and positioning statements.• Responsible for 100+ SKUs per year and 300+ at any given time.• Create and implement social media and e-marketing.  • Handle and resolve time/money/workload conflicts between departments and offices.• Execute translations procedures and protocols for all copy worldwide.• Oversee and contribute to writing, designing, and art direction for packaging, instruction manuals, sales support collateral, videos, and photo shoots.• Provide critical feedback on product development and functionality.• Approve all packaging and instruction manuals globally.

Wowwee

Marketing Communications Manager

Only person responsible for all marketing and advertising in Asia including: Hong Kong, Beijing, Shanghai and Singapore. Researched and implemented various strategies to ensure premiere market position.•	Formulated and actualized marketing plan, researched new channels and maintained budget.•	Designed and wrote print all ads: 7 monthly single-page and 6 annual multi-page spreads.•	Authored and posted 60 job ads each month on 5 web sites; managed about 1,000 ads at all times.•	Developed content, wrote and edited articles and advertorials several times per year. •	Maintained and populated marketing content on corporate web site.•	Managed 10 trade shows annually involving scheduling, premiums, promotions and follow-up with attendees to generate new business.

Hughes-Castell

Marketing and Advertising Manager

Integral member of marketing team and sole graphic designer/project manager responsible for communication materials for entire school including: e-marketing, award-winning newspaper, direct mail, brochures, advertisements, invitations, posters, cards, and logos.

Amy Schrei