Craft&Ride, a leading Shopify merchant, has a visionary and sales leader in co-founder and COO Michael Vitale. With over 26 years of experience in various industries such as Saas, Health IT, wireless telecommunications, hardware, software, and consumer products, Vitale is a highly motivated individual driven by creating winning sales and marketing strategies and executing them with discipline. He brings his proven results in consumer product design, manufacturing, enterprise sales, channel sales, and inside sales environments to the table with great focus on developing people by mentoring and building trust through mutual accountability to ensure elite performance.

Vitale studied at Patten University and has worked for companies such as GoCheck Kids and Zipit Wireless, Inc. His executive level experience includes being the former Vice President, General Manager at TigerConnect, formerly Vice President of Sales at Zipit Wireless, Inc., and formerly the Director of U.S. Sales at Research In Motion. Vitale's most significant achievements are co-founding Craft&Ride and making it a top 1% merchant on Shopify, along with other roles held at previous companies, where he contributed high-level strategic thinking and a keen focus on people development, mentoring, and trust-building.