Rebecca West is a specialist in audio and web-enabled communication technologies and global president of marketing research services at Civicom®, Inc. With a master's degree in media studies from The New School and an executive education certificate in managing professional service firms from Harvard Business School, she has worked with and managed clients of various sizes and industries. With ten years of experience as a worldwide managing director for Alexander & Alexander Consulting Group, now part of Aon Hewitt Consulting, Rebecca established and heads Civicom's marketing research services practice. Civicom® is a leading global provider of internet-based solutions that enable marketing researchers and others to gather respondents, clients, moderators, and observers to participate in research virtually-from anywhere in the world, for interviews, focus groups, private online communities, and bulletin boards, plus audio, video, and text diaries via mobile devices. Her technical know-how, creative thinking, and responsive client service are the key fundamentals of the Civicom Marketing Research practice.