Carolina Machado Rodríguez is a Spanish journalist with a diverse background in digital content and SEO. She has worked with various organizations like Ticketbis and Cabify, where she actively participated in their growth and internationalization. Carolina is interested in content marketing, SEO strategies, digital analytics, languages, and tourism. She is an alumna of Universidad Carlos III de Madrid, where she studied Journalism and Communication and Media Studies. Carolina has also studied Erasmus Programme in Communication, Journalism, and Related Programs at Libera Università 'Maria SS Assunta' and a Postgraduate course in Marketing and Communication for the Tourism Industry at Universidad Complutense de Madrid.

As a Global Content Manager at Cabify, she leverages her knowledge to direct and execute various global content strategies, ensuring that they align with the company's vision and mission. As former SEO Manager & Branded Content Specialist at Ticketbis, she developed the necessary technical skills in optimizing a brand's content for search engines and promoting it via various channels. Carolina's skills in content, translations, and graphic designing come from various positions she previously held.