Heather DeLuca is a sought-after expert in the perishable retail industry. With over 15 years of experience, she has developed a robust set of skills and expertise in data analytics, category management, sales, marketing, merchandising, innovation, procurement, business development, and more. She holds a degree in Psychology/Business from the University of California, Berkeley.

Heather has served in various leadership roles at Safeway, where she led and managed teams responsible for perishables - meat and seafood categories. Now, as the Director of Category Management at Smithfield Foods, she continues to provide strategic guidance and leadership in data analytics, innovation, growth plans, and mentorship. Her passion for driving transformational change and empowering teams to achieve their goals has earned her a stellar reputation in the industry.