Raya Carmona is a driven Creative Strategist with extensive experience in brand development and marketing campaigns. With a Bachelor of Arts degree in English Literature and a unique perspective shaped by her passion for writing, music, social media, and pop culture, she has consistently demonstrated her ability to successfully build and execute impactful campaigns that connect with audiences across various platforms. Her expertise in art direction, copywriting, and social media management has been honed through her previous roles as Social Media Manager and Associate Producer at Playboy Enterprises, Personal Assistant at A+ Therapy, and most recently, Creative Strategist at MINT marketing agency. She has also established her own personal brand, garnering a social media following of over 1M+ and producing a successful podcast and YouTube channel. Her portfolio showcases the breadth of her talents, including her ability to create strong digital ad presence, develop creative bibles and social calendars, and spearhead content ideation.