Adelina Minivaleeva is a talented and experienced marketing strategist with a focus on multichannel campaign management, content and branding in the fintech and IT industries. She has worked with several global brands such as Google, Facebook, EY, Unilever, P&G, Nestlé, and L’Oréal. Minivaleeva is passionate about storytelling, thought leadership, and creating successful personal brands. Her campaigns are known for being targeted, consistent, and integrated to deliver results. Minivaleeva has excellent stakeholder and agency management skills, and she has successfully managed two fintech brands in her career. She studied Management Science and Marketing Analytics as an MSc at Lancaster University, and Operations Management as a BSc with Honours at the same institution. She also studied Financial Management and Business Administration with a diploma from Kazan State University. Currently, Minivaleeva is Head of Global Marketing for AIROME in ASEAN, Middle East, and Europe. She has previously held marketing positions at SafeTech, Humaniq, AK BARS BANK, and Pulsar Venture Capital.