Kansas State University

Multimedia Account Executive at KSNW-TV

Wichita, Kansas, United States

- Transitioned into this roll to fill a need in the company and expand my role as a developed Media Consultant•	Consistently outperforms revenue goals set for digital advertising and new television business•	Develops campaigns that exceed client expectations in business development on multiple fronts, including Digital and Television Advertising•	Manages accounts from start to finish in advertising sales, creative production, performance reporting, and revenue development, both internally and externally

Nexstar Media Group, Inc.

Multimedia Account Executive

- Digital marketing services sales lead and subject matter expert •	Developed and executed go-to-market sales strategies and tactics that resulted in exceeding personal and company revenue targets  •	Established, maintained and grew meaningful client relationships  •	Generated new digital marketing services business and grows business from existing clients•	Educator and ambassador both internally and externally on the benefits of digital marketing for clients  •	Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)  •	Partnered with the sales team in generating synergy revenue between Television and Digital advertising•	Effective closer•	Wrote Scripts for Television Commercials and Pre/Post Roll •	Developed effective digital ad creatives and campaigns•	Worked on campaigns for Colleges, State Hospitals, Auto Dealerships, Contractors, Retirement Communities, Oil and Gas Companies, Corporate and Luxury Housing Complexes, Fashion Retailers, Attorneys, Furniture Stores, Entertainment Venues, Museums, Fitness Complexes, and many others with successful results

Integrated Digital Specialist- KSNW

- Managed over 40 accounts•	Sold advertising with a digital-first priority•	Developed new revenue streams and new clients •	Developed custom-fit solutions to client’s marketing needs by deploying a wide range of strategies•	Created proposals after gaining a complete knowledge of client needs•	Managed projects to ensure they stayed on strategic track to meet objectives in a timely manner and within budget•	Communicated the ROI of solutions and educated the client on solutions as needed•	Acted as key client advocate and liaison

McClatchy

Engagement Marketing Consultant

- Regularly reported local news for radio and web segments and regularly covered local government meetings for News Radio KMAN•	Managed radio board to broadcast K-State athletic events, shows/remotes, and paid advertisements •	Served as on-air personality for 101.5 K-ROCK weekly

MANHATTAN BROADCASTING COMPANY, INC.

News Reporter, On-Air Personality, and Board Operator

- Planned and executed promotions and events for Hank and Bob FM•	Wrote copy for numerous advertisements and promotional spots for businesses•	Co-hosted a morning show with Cathy Carrier on Hank FM from 7-9 on weekdays•	Served as admin on station Facebook pages; increased listener reach organically

Connoisseur Media

Copywriting and Promotions Intern, Morning Show Co-Host

- Managed marketing saturation of K-State campus for Dell Computers by planning and executing events to promote Dell Products on Campus; increased purchases at campus bookstore•	Managed and promoted Facebook and Twitter accounts for Dell U of K-State

MOSAIC

Consumer-Centric Field Marketer

- Sold 100+ cars using sales skills, networking, and customer retention skills; achieved sales bonuses •	Managed beginning stages of financing by identifying budget/credit, vehicle needs, and beginning paperwork process. •	Learned front line sales to improve marketing technique through on-the-job experience•	Collaborated with Marketing Manager to promote business at Country Stampede, reaching 1000s of consumers

Rowdie Pate

Rowdie Pate