Veronica Rodriguez

Veronica Rodriguez is an accomplished executive with over 20 years of experience in integrated marketing communications, specializing in cross-cultural strategies and diversity, equity, and inclusion.

She has worked with renowned brands like Amazon, Amex, Bacardi, Heineken, Starbucks, and more, designing and implementing successful marketing programs to enhance brand equity and consumer engagement.

Veronica's expertise includes cultural transformation, strategic leadership, cross-cultural integrated marketing, talent relations, content production, reputation management, and P&L management.

Her educational background includes a Bachelor of Arts from City University of New York, a Master of Science from Syracuse University, and participation in various advanced management programs.

Veronica has held key positions such as Chief Brand Officer and Senior Vice President at H&S Communications, as well as Vice President roles in leading marketing and communications firms.

She is a member of prestigious associations like PRSA, HPRA, and REFRAME: The Association, showcasing her commitment to professional development and industry excellence.