Indiana University Bloomington

Associate Director, Dermatology Consumer Marketing at AbbVie

Greater Chicago Area

- Built, launched, and currently optimizing RINVOQ for Atopic Dermatitis (AD)
- Led and oversaw strategic development of the indication: patient journey, patient segmentation, archetype, positioning, message testing, and brand story
- Led strategic development and production of first-ever TV spot for RINVOQ AD plus the entire disease education ecosystem inclusive of website, CRM program, digital traffic drivers, and social media presence
- Overseeing a brand team responsible for RINVOQ AD website, CRM program, digital traffic drivers, social media and in-office assets
- Brand planning lead
- Deeply involved with benchmarking and performance analytics
- Highly integrated with internal teams like: HCP, market research & analytics, medical, regulatory, legal, public affairs, patient services, market access
- Leading the relationship with the AOR

AbbVie

Associate Director, Dermatology Consumer Marketing

- Ran a large brand portfolio including Uloric and Colcrys (Gout), Rozerem (Insomnia), Nesina (Diabetes), Amitiza (constipation) and Dexilant (GERD)
-  Led a group of 7 project managers, 3 strategists, creative, media, analytics and development teammates
-  Responsible for financial management and success (P&L, accruals, invoicing)
-  Worked on-site at Takeda Pharmaceuticals
-  Enhanced Klick's presence and provided digital expertise to the Takeda digital center of excellence and brand teams
-  Liaison with and led multiple client groups and outside partners
-  Responsible for the relationship and driving the value that Klick brings to Takeda every day
-  Led annual brand planning process

Klick Health

Sr. Account Director

Led brand strategy development, website user experience and design, and plans for the omni-channel marketing strategy and execution included SEM/SEO and social media for this pre-revenue healthcare start-up

Healthcare Start-Up

Digital Marketing and Strategic Branding Consultant

- Fully responsible for revenue and profitability for clients: Eaton, Simon Property Group, Tennant Company and Thrivent Mutual Funds
- Oversaw multiple accounts and teams ranging from financial services to B-B companies to a global property management company all looking to digitally transform their businesses
- Worked with teams all over the country specializing in eCommerce, platform integrations (Adobe & Hybris), website design, social media, paid media, SEO, strategy, UX, organizational change management and roadmapping
- Set the tone and direction for the teams
- Member of the Razorfish Chicago leadership team

Razorfish

VP Client Partner

I had the pleasure of overseeing multiple teams that partnered with the eBusiness and Banking groups within Discover Financial Services. Together we created and managed business-critical customer experiences across all of the <a href="http://Discover.com">Discover.com</a> and <a href="http://DiscoverBank.com">DiscoverBank.com</a> public and servicing sites.

In addition, I led the ever-expanding Chicago office.

Magnani Caruso Dutton

Digital Group Account Director

Most recently led two digitally-focused teams partnering with multiple Bayer Consumer Care brands including: Bayer Aspirin, Alka-Seltzer & Alka-Seltzer Plus and Phillips'.

Prior to working with the great folks at Bayer, I had the honor of leading the fully integrated team responsible for the largest promotion ever for Lay's Potato Chips; shattering all global records for the brand. The U.S. version of the "Do Us A Flavor" promotion leveraged TV, radio, digital, social, mobile, and celebrity talent and brought in several million flavor submissions for the next Lay's flavor using Facebook as the hub.

In addition, I led a fully integrated team that re-energized the Paper Mate brand via the successful global launch of the InkJoy pen line.

Energy BBDO/Xi Chicago

Account Director (Digital)

I had the pleasure of leading our digital agency team in partnering with the wonderful folks at Heinz on a wide variety of their brands including Ketchup, TGI Friday's Frozen, Heinz Cocktail Sauce, Vinegar, Jack Daniel's Sauces, Heinz 57, Heinz Gravy and their entire Foodservice portfolio.

Led team of 3 account managers plus a full service digital agency team from strategy to project management (3) to creative (7+) to development (dozens) to search (2).

Managed: mobile, social, apps, paid search, websites, online media, mobile online media, email marketing, Google Analytics, Facebook ads and integration with offline initiatives.

Biggs-Gilmore

Digital Account Director

Account Management professional who established partnerships with national brands McDonald's, J.C. Penney, and <a href="http://cars.com">cars.com</a>.

Led traditional national marketing efforts on McDonald's across multiple business units including Young Adult & Moms, Employment Image, Alliance Marketing, proactive branding opportunities and long-term strategic planning.

For JCPenney, led highly integrated account management, creative, strategic planning, media, and production teams.

Led team through research and development of the strategy and creative concepts then sold-in a completely new, fully integrated image campaign across TV, print, radio, out-of-home, and online for <a href="http://cars.com">cars.com</a>.

Scott Immerman