Sarah Barnes is a highly experienced communications and social media manager with a track record of driving growth and engagement across various industries, including retail, consumer goods, healthcare, and financial services. With over a decade of expertise in developing, managing, and executing data-driven marketing programs, Sarah is armed with a commanding knowledge of how to build and engage community relationships across social platforms. Sarah is also an advocate for implementing test-and-learn strategies for new media and digital trends while being committed to creative problem solving and flawless execution to achieve brand goals and drive multi-channel revenue.

Sarah's education includes a background in communication and sociology from Texas A&M University, and her organizations' background includes working as the social media strategy manager at Greyhound Lines, Inc., the former principal social media manager at Mr. Cooper, and recruitment marketing and media consultant at Baylor Scott & White Health.

Throughout her career, Sarah has developed specialties in social media strategy, social listening, digital analytics, brand health, paid media, content strategy, eCommerce marketing, marketing strategy, budget management, influencer marketing, crisis management, and vendor management. Sarah is also proficient with various social listening and management tools such as Sprinklr, Brandwatch, Omniture, Crimson Hexagon, and Hootsuite, along with reporting and analysis tools such as Google Analytics and Facebook Ads Manager.

In summary, Sarah Barnes is a highly experienced and knowledgeable communications and social media manager with expertise in various industries, with a commitment to creative problem-solving, flawless execution, and driving revenue and engagement.