Southern Methodist University

Director of Programming & Partnerships at The Britely

Los Angeles, California, United States

The Britely

Director of Programming + Partnerships

Equinox

Director of Marketing + Brand Experience, West Region

- Programmed Caruso properties with brand partner consumer activations
- Oversaw brand partnerships across entertainment, media, fashion, beauty, and F&B
- Sold media solutions for brand partners via Caruso digital and on-site network
- Secured sponsors for Caruso signature events and brand marketing activations

Caruso Affiliated

Senior Director, Partnership Marketing

- Oversaw brand partnerships, marketing opportunities and new business for both NeueHouse locations
- Launched sponsored programming series in NY and LA
- Developed the brand experience teams in New York and Los Angeles
- Created a brand partner membership for clients to work with NeueHouse on a continued basis
- Managed annual sales budget, P&L and weekly cash-flow for private events
- Oversaw the private events program from conception

NeueHouse

Director of Brand Experience

Senior Manager, Brand Experience

- Drove customer acquisition via strategic partnerships, including digital and experiential marketing across top Gilt markets in the U.S. and internationally
- Conceptualized, managed and executed over 250 events for all Gilt business units, including new category launches, international expansion, NY Fashion Week, consumer experiences, pop-ups, and sponsorships
- Met aggressive CPA goals for acquisition events
- Supported press initiatives with influencer events across all Gilt business units
- Developed and managed the Gilt Brand Summit for brands expanding into the digital space

Gilt Groupe

Experiential Marketing Manager

- Pitched Creative Director to fashion media; assisted in acceptance of Creative Director into the CFDA
- Successfully placed product in top fashion and lifestyle press outlets
- Managed consumer events in retail store, press previews, collection launches, and influencer dinners
- Secured product and financial sponsors for events

HOLLYWOULD

Press Manager

Used a variety of voices to write the monthly local events section. Wrote a selection of feature stories and researched potential story ideas. Interviewed local entrepreneurs and confirmed story facts.

Annalise Ghiz