Devendra Surolia is an accomplished market research and strategy consultant with over a decade of experience working across diverse industries such as tobacco, FMCG, technology, and automotive. He has worked extensively with well-known clients such as Google, Facebook, Tencent, Alibaba, BAT, JTI, PepsiCo, Nissan, Mitsubishi, and Du Pont. Devendra's expertise includes user experience research & usability testing, product design & development, journey mapping & customer experience, innovation workshop, trend & culture analysis.

Devendra has studied information technology and holds a bachelor of technology degree from the Jawaharlal Nehru Technological University. He has also completed a postgraduate diploma in media management and marketing from the International School of Business & Media.

Devendra's previous roles include being a senior consultant, associate director, and director at Kantar. He has also worked as a senior research manager at Ipsos Indonesia, research manager at GfK, research manager at Kantar IMRB, brand design associate at R K SWAMY BBDO, and junior creative at Iris.

Currently heading a team responsible for UX, technology, automotive, and tobacco business in Malaysia, Devendra has used techniques like creating a persona, journey mapping, information architecture, and card sorting, A/B testing, navigation & page structure, quantitative analysis, cognitive walkthroughs for UX.