John Genest is an enterprising, creative, and intellectually curious leader with over a decade of cross-functional experience in brand and product strategy, development, and marketing. With a strong combination of strategic vision, multidimensional skills, and passion for innovation, John has helped companies create and evolve market-defining and disrupting offerings and experiences. John has a Bachelor of Arts in English from Boston College.

John has an impressive track record in the industry, including leading an industry-leading CPG launch that generated $100MM+ incremental year one sales revenue. Additionally, John served as an integral member of the team behind the successful turnaround and sale of a 170+ year-old CPG company for $720MM+ (~3X, 4-year investment return). John also developed and marketed an iPhone application that was covered by ABC, CNN, Techcrunch, NPR, Playboy, and UrbanDaddy. Furthermore, John won a Clio award for his Super Bowl advertising-disrupting viral content strategy.

As a consultant for Jack Jr. Ventures, John uses his comprehensive strategy, development, and execution skills to lead and support companies from the discovery phase, through brand, product, and operational development, all the way to sustainable positions of strength in the market. For established and legacy companies, John creates and executes progressive plans - from financial management, product innovation, brand positioning, marketing, and sales programming development through activation and ongoing optimization.

John's knowledge and experience also extend to product innovation and mergers & acquisitions. He builds and maintains empowering advantages through in-depth industry, consumer, and cultural trend monitoring and actionable synthesis. John develops new products from opportunity identification through going-to-market activation, and supports prospective acquisition identification based on long-term insights, projections, and portfolio needs.

Finally, John's talents extend into transformations and turnarounds. He helps evolve positioning, products, and programming for distressed and stagnant brands to systematically stem sales declines, initiate impactful new adoption, and drive sustainable growth. Through his career, John has gained a comprehensive and impressive background in multiple industries, including CPG, entertainment marketing, consulting, and professional sports.