Weber State University

Utah State University

Director Of Marketing And Development  -  PPC  -  Social  -  Display  -  Email  -  Creative  -  Strategy  -  Analytics  -  Brand

Kaysville, Utah

- Manage Creative and Dev team- Develop & implement marketing, email, creative, and dev strategies- Multi-Channel Marketing & Affiliates- Site Look & Flow- AB Testing & Conversion Rate Optimization (CRO)- Explore new growth opportunities- Consumer Research- Analytics & BI- Persona Marketing

MTN OPS

Director Of Marketing And Development

Director Of Digital Marketing

Manage the Paid Media team driving revenue & pipeline across B2B and B2C for PPC, Paid Social, Display/Remarketing & Account Based Marketing globally.- PPC grew 230% B2C and 303% B2B YOY ROI- Facebook grew 236% YOY B2B ROI- Twitter grew 157% YOY B2B ROI- LinkedIn grew 350% YOY B2B ROI- Display grew 240% YOY B2B ROI- Increased qualified leads by 669% YOY while budget remained flat- Increased SAOs 199% PPC, 137% paid social and 149% display- Oversaw PPC account revamp, the launch of B2B assets and the launch of AMO bid manager- Revamped LinkedIn and decreased the CPA by 70% to make it profitable- Increased B2B revenue 406% YOY- CTR and Engagement rate on LinkedIn are nearly 3X industry standards nearly every month since launch- Established communication and reporting lines between content, brand and creative for channel results, A/B tests, and support- Built strong relationships with support reps in all channels- Managed ABM across display and paid social- Moved display away from a B2C channel to B2B lead gen successfully- Managed domestic and international expansion, budget and strategy for paid channels- Testing and optimization across digital channels and landing pages- B2B Funnel optimization- Content and direct response marketing

Pluralsight

Sr. Digital Marketing Manager

Manage B2B and B2C for:FacebookTwitterLinkedInYouTubeAdRollExperience with:Adobe Experience Manager (AEM)SalesforceMarketo

Paid Social Marketing Manager

Search Marketing

Recruited by Progrexion to bring their Paid Search in-house from an agency and oversee all strategy and day-to-day of the accounts. I also managed third party search campaigns including <a href="http://YellowPages.com">YellowPages.com</a>, TrustPilot, ConsumerAffairs and Facebook and had the opportunity to design and help build out and test new landing pages. While at Progrexion I contributed significantly to Lexington Law growing 40% in sales YOY from 2013 to 2014, and 38% YOY from Q1 2014 to Q1 2015. For <a href="http://CreditRepair.com">CreditRepair.com</a> I fully managed Q4 sales growth YOY 2013 to 2014 of 83% and Q1 2014 to 2015 of 117%. I managed 1.5M a month in spend on Paid Search which was nearly triple from when we brought the account in-house.I had the opportunity to learn and grow professionally and better define my career path. I also had the opportunity to work cross-channel and further up the management chain to better develop my communication skills and learn how to work with all types of people to see where we could work better together to push our company agenda.

Progrexion

Paid Search Strategist

Create a positive ROI on keywords and ads for over 70 campaigns for our eCommerce sites and create a positive ROI on Google Product Listing Ads. Analyze site data to design and implement stronger and more effective marketing campaigns.

TechMediaNetwork

SEM Specialist

Create and implement strategic marketing initiatives to drive customer interests and sales.

Kents Market

Customer Service Manager

Door to door Sales and providing customers exceptional service. Built communications skills and drove to hit weekly and monthly goals.

APX Alarm Security Solutions Inc.

Sales Representative

Utilize superb problem solving, conflict resolution and computer skills to resolve customer issues quickly and satisfactorily.

Impact Payments

Customer Service Specialist

Verizon cell phone sales and customer relations.

Matthew Lloyd