Mask Wearing Mom 🦅

West Chester University of Pennsylvania

Life Sciences Marketing Content & Communications Strategy

Philadelphia, Pennsylvania

Marketing Manager

- Consulting for companies in the Life Sciences, Healthcare, and Technology industries - Event planning, logistics, and management - Messaging strategy and deployment - Market research and competitive intelligence - Go-to-market strategy and product launch initiatives

IndieGo Agency

Senior Marketing Manager

In this role my responsibilities included:  - Aligning the marketing strategy across the product portfolio in a matrixed environment-  Content development -  Lead generation and nurturing campaigns -  Multi-channel product marketing

Thomson Reuters

Life Sciences Marketing Manager

In this role I was primarily focused on hosted events and trade-shows. Utilizing email marketing, social media, and third party vendors to promote our events. I project managed the design and delivery of all necessary event materials. Working with product strategy I helped create messaging consistent with the Thomson Reuters brand for each event as well as event collateral.

Event Marketing Specialist - Life Sciences

- Tactical execution of the marketing plan as outlined by marketing strategy - Responsible for lead generation through multi-channel campaigns - Regularly reporting KPI's to leadership - Content and collateral creation

Marketing Communications Coordinator

- Managed over 100 medical professionals -Coordinated training and continuing education courses for healthcare professionals -Conducted employee orientations to reinforce organization and state policies -Coordinated start time to ensure punctuality of employees -Accompanied employees to client’s residences to ensure compatibility, and to address any questions or concerns about services -Recruited through various methods including: direct mail, referrals, internet, and nursing schools -Represented organization at local job/health fairs -Developed and maintain relationships with managed care organizations -Maintained upkeep of employee records to comply with state and company standards -After hours on call obligations for emergencies and customer satisfaction -Implemented and enforced employee policies to ensure an efficient work force -Assisted in weekly payroll, financial reports, and marketing methods -Established contacts with new referral sources -Facilitated the hiring process through interviewing and screening potential employees

Jillian Tygh