John Hobson is a well-respected professional who has made significant contributions to the Management Consulting and MarTech fields. John's experience in building alignment, designing programs with measurable impact, and translating ideas into actionable strategies has propelled nascent organizations to build their strategy, shape their team, and formulate an execution plan. His strong leadership qualities and ability to inspire diverse teams make him an excellent addition to any organization.

John's expertise includes P&L Management, Strategic Planning, Online Marketing, Direct Marketing & Lead Generation, Non-profit Management, E-Commerce, Advertising & Promotion, Online Channel Management, Board Rebuilding, Growth Initiatives, Thought Leader, and Marketing Technology. Prior to joining Credera, John was a senior leader in retail, healthcare, and nonprofit industries. He holds a B.S. in Marketing and Entrepreneurship from Iowa State University.

Through his professional journey, John Hobson has become a Principal in Credera’s Management Consulting practice and a leader in Credera’s MarTech area. He has held positions like Founder - President at Healthcompare.com (formerly Joppel), CEO at 910 Tech, Founding CEO at CIELO Community, Board Member at CIELO Community, and Online Advertising at Target and Fingerhut.