Maggie Heatherman is a seasoned marketing professional with a decade of experience driving performance marketing. She specializes in developing acquisition marketing strategies, optimizing on-site user experience, and managing teams of channel experts to create a cohesive consumer journey that drives qualified leads and profitable sales.

Heatherman's passion lies in utilizing technology and analytics to guide marketing investment and drive smarter marketing. She is skilled in allocating budgets across channels based on performance, onboarding technology solutions, optimizing on-site conversion metrics, landing page testing, account-based marketing, and developing an omni-channel approach to encourage leads to convert.

Heatherman earned a BA in Communications and History from the University of Missouri-Columbia and has worked for various organizations in the past. These include Invoca, ViaSat Inc., Inspirato, Sittercity, iProspect, iCrossing, TMP Worldwide, Info.com, LoSasso Advertising, and Takeda Pharmaceuticals.

Overall, Heatherman believes in a collaborative approach to business strategy that encourages product and marketing teams to work together to meet brand objectives and business goals for user acquisition and consumer retention.