David McKanna is a seasoned sales and marketing professional with vast experience in building relationships through diverse business models. He brings his expertise in facilitating cross-functional collaboration between departments, including finance, engineering, sales, product management, and more. McKanna is highly skilled in market research, product launch and planning, channel recruitment, competitive intelligence, integrated marketing programs, channel marketing, promotions and programs, vertical/industry marketing, MDF/coop planning, alliance marketing, and lead generation. He possesses excellent communication skills, which makes him an accomplished presenter.

McKanna boasts of a BS in Marketing and Communications from Babson College and an MBA in Marketing from the Boston College Carroll School of Management. Besides, he is a certificate holder in Healthcare Informatics from Bellevue College. McKanna currently works as the Director of Product Marketing at R1 RCM, a position he secured after working as Product Marketing Manager at Nuance Communications. He also held several managerial positions at Dialogic, including Director of Europe, Middle East, and Africa Sales, VP of Business Operations, and Senior Enterprise Consultant.

Before joining R1 RCM, McKanna served as the VP of Marketing and Fundraising at ALS Therapy Development Institute and Marketing Manager, Enterprise Information Management Group at Open Text. The other positions he held earlier in his career include Channel Sales Manager at Captaris and Brooktrout Technology (Dialogic) and New Products Department Assistant at Sunquest Information Systems.