Adam Mussa is a multi-talented digital marketer and entrepreneur with a passion for delivering innovative solutions that put fans first. With extensive experience in social media, customer acquisition, product management, and project delivery, Adam has worked with major brands, sports organizations, and sponsors, including the NRL, NBL, Rugby League World Cup, and more. He is also an experienced educator and has taught classes at General Assembly and Academy Xi in startup strategy, digital marketing, and UX.

Adam's background includes a Bachelor of Design and Technology, Innovation Management from the University of Western Sydney and product management studies at General Assembly. He is the founder of Benchvote, a former workshop instructor at General Assembly, and has held positions at Foxtel, Differential Experiences, Whooshkaa, Pillar Digital, and We Are Social Australia. In his spare time, Adam enjoys staying up to date with the latest trends and developments in his field, and he is passionate about helping others succeed.