Surbhi Kumar is a data analytics professional with a decade of experience, specializing in designing and delivering end-to-end Analytics and MarTech projects. Her skills in leading audience strategy, data strategy & optimization projects, and her experience in consulting to drive massive customer and digital transformation projects set her apart in the field. Along with experience and skills, Surbhi is also passionate about mentorship and believes in upskilling team members which led her to design and facilitate multiple analytics enablement sessions for her clients and teams across India, US & Australia. Surbhi has extensive proficiency in Adobe Experience Cloud, Google 360 suite, Tealium IQ, Salesforce Marketing Cloud, Business Intelligence & Data Science, Web development (basic), and multiple DSPs, SSPs, Ad Servers.