Sharyn Soh is a highly skilled PR professional with a wealth of experience in the financial services and fintech sectors. She specializes in media relations, content development, and brand storytelling, with a particular passion for PR measurement and demonstrating its impact through data analysis. Soh has collaborated with global teams to build and execute innovative PR programs and integrated campaigns for top-tier clients such as FIS, Cognito, and FleishmanHillard. She holds a Bachelor of Laws from Singapore Management University and has studied at the Singapore Institute of Legal Education. In her free time, Soh is a talented freelance makeup artist and has worked on productions, fashion shows, and with countless brides and models.