Kala Wilkins

Kala Wilkins is a highly detailed and results-driven creative product marketer with a focus on leveraging data and consumer insights to craft compelling narratives and enhance customer strategy and loyalty.

Her expertise lies in executing Go-To-Market (GTM) plans, spearheading new product launches, designing marketing campaigns, and developing comprehensive customer lifecycle and content strategies that drive sales and engage key stakeholders.

With a background in Communication and Media Studies from SUNY Geneseo, Kala has held various key roles such as Product Marketing Manager at LiveAuctioneers, Owner and Head Photographer at Kala Wilkins Photography Inc., Product Marketing Manager at TheGuarantors, Marketing Manager at TheGuarantors, Marketing Operations Specialist at CooperVision, and Senior Account Specialist in Digital & Content Marketing at CooperVision.

Her professional journey also includes experiences in freelancing within digital marketing, digital marketing internships, financial representative internships, and campus photography roles, showcasing her versatility and adaptability across diverse environments.

Kala Wilkins is dedicated to expanding her network and fostering meaningful connections. Connect with her to explore collaborative opportunities and industry insights.