Jordan Dayton is an accomplished professional in the field of strategic online community planning and implementation. With an extensive background in customer/product engagement strategies for SaaS startups, Jordan has effectively managed and built training departments and customer communities from the ground up.

Jordan is the Founder and Chief Consultant at Auxilium, LLC, as well as a former Director, Community & Education at Canopy, and Community Manager & Strategist at Instructure. He has also previously worked as an Instructional Designer and Software Trainer at Instructure, as well as a Co-Founder, Customer Learning & Software Trainer & Client Services Manager at Parlant Technology. His wealth of experience also includes time spent as a Sales Executive at StoresOnline, an Entrepreneur & Owner at Vista Ventures, LLC, and a Mortgage Loan Closer at NewDay USA.

Jordan studied Business Management, Marketing, Graphic Design, and Sociology, earning a 3.7 GPA at Brigham Young University-Idaho. He has trained over 3,000 adult learners, from K-12 Teachers and Principals to CTOs and other Executives. With a personal mantra of leading users to become "CAPABLE, CONFIDENT, and COMMITTED," Jordan is passionate about aligning his initiatives to secure customers as lifelong partners.

Jordan's expertise lies in building self-sustaining communities that produce user-generated content to drive organic SEO growth, minimize support costs, and foster customer stickiness. He is also an expert in creating systems for delivering customer and employee education initiatives, including onboarding and continuing professional education. In addition to his vision and innovation, Jordan is skilled at getting into the weeds to create, organize, collaborate, and simplify processes & systems when the need arises.