Durham College

Executive Creative Director / Art Director

New York, New York, United States

Toboggan LLC

Executive Creative Director

Freelance creative consultant. Brand clients include: Vans, Nike, Jordan Brand, Spartan Race, Netflix, Airbnb, Nissan, Foot Locker, Dell, Samsung, Starbucks, MTV, Facebook, Oculus, Microsoft, HP, Comedy Central, Visa, Amex, Anheuser-Busch, Coppertone, Hurley, Adidas, Amazon, Edelbrock, Cooper Tires, Ford, Weight Watchers, Icy Hot, Candy Crush, HGTV, Travel Channel, Dish TV, Allstate, T-Mobile, MasterCard, Verizon, Honma Golf, Mountain Creek Resort, Big SNOW American Dream and Vail Resorts.Agencies include: AKQA, BBDO, HUGE, VMLY&R, Fake Love, Publicis, JWT, Strawberry Frog, FCB, We're Magnetic, Drury Design, Yard, Fuse, Schiefer Chopshop, EP+Co., Edelman, Taylor, UEG, Team Eleven, Jonas & Co. NA Collective, Giant Step, Vapor Studios and Fortnight Collective.

marcocignini.com

Freelance Executive Creative Director / Consultant

Untapped serves the youth market through the principles of community-based participatory research. We work side by side with young people (16-24) to co-create every aspect of our work from insight to ideation to new product development to ensure authenticity and relevance. And in the process, we are able to open a door to the working world for them.We've been able to apply our expertise on behalf of Nike Vision and Jordan brand, Cheil Worldwide, SyFy Channel, Happen, and Translation LLC.

Untapped Ventures

Youth Mentor

Global Executive Creative Director for Spartan Race, the world’s leading obstacle racing company with over 170 events in 25+ countries, 1 million-plus global participants and global footwear, apparel and event partnerships.Responsible for providing strategic creative leadership across all Spartan marketing and brand partnership initiatives. • Refocusing brand creative on story telling and communal driven experiences. • Restructured creative process, optimized in-house creative org structure. • Successfully lead creative teams in the development of multiple brand campaign, digital and product launches. • Mentored and recruited new creative talent to lead the in-house agency forward.

Spartan Race, Inc.

Global Executive Creative Director

Global Executive Creative lead on the agency’s $200M IBM account. Responsible for providing strategic creative leadership for all IBM brand experiences across 13 global GPJ offices including New York, Boston, Austin, London, Stuttgart, Tokyo, Beijing, Sydney, Singapore, Bangalore, Korea, Taiwan and Sau Paulo.• Forged agency path towards thought leadership in experiential by restructuring the IBM global creative teams and refocusing creative on story telling and narrative driven experiences.• Led the design and implementation of a new globally adopted creative brief system• Standardized and implemented a unified, end-to-end global creative process, integrating new Strategy, Digital and Production workflows. • Successfully lead cross-agency global teams in the development of multiple award winning brand experiences for IBM.• Mentored, promoted and recruited new creative talent to lead global agency expansion into narrative driven content, digital and VR experiences.

George P Johnson Experience Marketing

Vice President, Global Executive Creative Director - IBM

Managed and grew the creative department of a 40+ person agency. Interfaced with CCO and CEO to build new business relationships and drive business growth. Spearheaded creative department growth and direction as first ECD in the company. Guided, produced, and oversaw all stages of the creative work lifecycle and creative team.• Led relaunch of Nike Vision, including development of “Your Eyes Have Evolved” campaign & “The Revolution Has Begun” (Budapest) experience from conception to implementation.• Collaborated with Vans and Geoff Rowley to develop, execute, and launch “Built [ROWLEY] Strong” footwear and apparel line marketing campaign.• Wrote and developed commercials attributed with assisting Betterment’s $3B asset growth in first year after campaign launch.• Key clients included: Nike, Marchon, Vans, Betterment, HP, Avia, and Loews Hotels.

Catch New York

Designed and implemented creative projects across all media for high profile clients including Giant Step, Big Fuel, Samsung, Sundance TV, Smirnoff, and Shaun White Enterprises. Ensured top quality development processes and client satisfaction.

Freelance

Freelance Creative Director

Built and developed creative vision and business strategies for Action Sports and Lifestyle Brands Division, including process management and budgeting. Partnered on co-branded work for BMW, JBL, Harmon Kardon, and Jay Z. Managed and inspired creative team that created iconic work for a range of diverse clients including surf, street wear, audio, optics, and automotive industries in both specialty and mass retail markets. Provided creative and design guidance, served as consumer trends expert, and researched marketing trends and opportunities.• Founded Action Sports and Lifestyle Brands Division and grew division from one to ten employees; proactively created new client base by leveraging existing relationships.• Led Harmon Audio relaunch from conception to production; sourced talent including Quincy Jones, Snoop Dogg, Slash, Steve Aoki, Hans Zimmer, and A.R. Rahman.• Spearheaded Nike-Eric Koston 2 integrated campaign including creative development, talent sourcing, choreography, and set design; produced Nike SB’s most popular post and most successful campaign to date.• Earned: LBB Feature Story (2013); New York Festivals (2014, 2015); Outdoor Advertising Association—Silver (2014); Clios (2014); Art Directors Club—Gold (2014); Cannes—Shortlist Film (2015); Cannes—Gold, Corporate Media & TV (2015); Webby—People’s Voice Award (2015); One Screen Film Festival—Best Documentary (2015); D&AD--Wood Pencil (2015); Webby (2016)• Key clients included: Nike SB, Nike Soccer, Nike Running, Burton Snowboards, Red Bull, Jay Z, and Waiting for Lightning.

KBS (kirshenbaum bond senecal + partners)

Group Creative Director

Led creative and design teams to produce award-winning advertisements for global brands. Established creative direction, strategies, and brand positioning to connect with consumers through consistent brand messaging. Integrated print, 2D, 3D, retail, digital, e-commerce, photography, and campaign work into singular message. Coordinated projects with agency groups to develop creative & design briefs, processes, and strategies.• Grew revenue by $240M in new business through creative campaign concepts and developing professional client relationships.• Led relaunch of ESPN MVP mobile sports platform in conjunction with Verizon brand; grew ESPN net subscribers by 18.4% YOY.• Enhanced Avis Where2 GPS rentals by 400% through national campaign and messaging.• Earned: Adweek Best Spots (2005, 2007, 2009-2011); New York Film Festivals (2006, 2008); Gold Effie (2006); Bronze Effie (2011); Creativity Gold (2008); Cannes finalist (2007); SHOOT New Director’s Showcase (2007)• Key clients included: Staples, ESPN, Avis, Verizon, Wendy’s, NHL, NFL, Nikon, Mastercard

McCann New York

SVP, Group Creative Director

Crafted iconic, award-winning advertising and design work across all mediums for Continental Airlines, P&G, KitchenAid, and the Ad Council.

Publicis

Art Director

Crafted iconic, award-winning advertising and design work across all mediums for Continental Airlines, KitchenAid, Gold Circle Farms and the Ad Council.

NW Ayer

Designed iconic advertising, package and product design for Serfas Cycling, Plantronics, Microsoft WebTV + new business pitches.

Fuel, San Francisco

Design lead on multiple graphic and industrial design projects including Identity design, marketing materials and exhibition displays for clients such as Sun Microsystems and Oracle.

Marco Cignini